INFURN Reviews Design News from 2012
From classic mid-modern furniture reissues to the funky new torch design for the Olympic Game, INFURN gives a nod to some of the highlights in design from 2012.
During 2012, many furniture manufacturers realized just how much people still covet those classic design icons from the 20th century, leading many companies to revisit their archives and reintroduce gems from the past.
Knoll took the opportunity to reissue Warren Platner’s 1966 Ottoman and Eero Saarinen’s Easy Chair. Cassina reissued some of Charlotte Perriand’s designs for bookshelves and cupboards, and Molteni & C discovered some amazing pieces by Gio Ponti from the 1930s and 50s that had been previously overlooked.
The German furniture company Vitsœ obtained an exclusive worldwide license for the entire collection of furniture designs by the great industrial designer Dieter Rams, and plans to reissue his 620 Armchair next year. 2013 should also see more forthcoming reissues for the U.S. furniture market from designers like George Nakashima and Alexander Girard.
For lovers of mid-century modern furniture, this has been an exciting year. For enthusiasts of funky design in general, they’ve been lucky enough to see some of the best classic designs returning to stores.
Beyond furniture reissues, 2012 has been a great year for other areas of design as well. Many companies pursued rebranding strategies and new logo designs. The news publisher USA Today received a new look from Wolff Olins’ studio. The same studio also gave Oxfam a new logo that is for the first time uniform for all its international divisions. EBay ditched its ‘crazy young entrepreneurs’ marquee for a more dignified and corporate-looking logo, a move that was met with mixed reactions of pragmatic support and nostalgic lament.
Finnair airlines also took on a new look, closing a deal with the Finnish textile design house Marimekko to have them retrofit Finnair’s planes with their floral prints and tableware. Shoemakers Adidas and Nike have revisited some of the most successful designs from the 1970s and 80s, responding to consumers’ appetite for that bold, whimsical aesthetic.
Wolff Olins’ wacky and colorful logo for the London Summer Olympics was at first met with skepticism, but it quickly earned its wings and became a much-praised design. Baber Osgerby’s imaginative reinvention of the Olympic torch earned them The Design Museum’s 2012 Design of the Year award. Thomas Heatherwick’s design for the Olympic cauldron also received lots of positive attention.
2012 saw huge growth in the online presence of design studios, with many flocking to the trend of posting concepts on the Internet. By presenting concepts—which are not just ‘concepts’ but polished blueprints for designs—online, studios can build up anticipation and get a solid log of pre-orders before investing in full production. This shows how the design world is warming up to 21st century business models, and rightfully so. In taking advantage of online marketing, both designers and retailers like the online furniture store INFURN are achieving huge visibility and sales.
INFURN is a rising star in the worldwide market for furniture inspired by iconic 20th and 21st century designs. Their online store offers over 400 of the most famous designs with a range of customization options. They maintain the highest quality standards for materials and construction, which has earned them more than 100,000 delighted customers.